Madsen Vale

Comgy is a SaaS proptech enabling buildings to achieve carbon neutrality through the intelligent use of energy data.

• Led an eight-person design team across product and marketing, setting the mid- and long-term vision, clarifying priorities and making sure design had a steady voice in important decisions.
• Shaped the core principles behind Comgy’s operating system, creating a coherent foundation for how the product behaves and evolves.
• Designed Comgy’s new brand and led its rollout across product and marketing, making the company’s presence clearer and more credible for customers and partners.

Selfapy is a prescription self-help solution for the treatment of mental disorders.

• Led a team of product, instructional and character designers, keeping the work coherent and focused on high-value engagement and growth features.
• Brought structure to how the team handled design documentation and regulatory requirements for a certified medical device.
• Redesigned the learning experience from the ground up, introducing conversational patterns that made the journey clear, supportive and motivating to complete.

Mercedes-Benz is, well, Mercedes-Benz. They make cars, but also perfumes and hats.

• Led design for the novel Fuel & Pay feature, allowing millions of drivers to pay for fuel directly through the car’s infotainment system and mobile apps.
• Introduced dynamic maintenance states in the mobile service app to make servicing clearer and help users book the right appointments more easily.
• Worked across multiple business units to align flows and requirements, helping features scale reliably across apps, in-car systems, and different markets.

Zattoo is one of Europe’s leading TV streaming providers.

• Designed growth and engagement features across TV, mobile, gaming consoles and web, focusing on faster content discovery and smoother everyday use.
• Shaped whitelabel products for big telcos like 1&1 and Salt, making sure the experience fit each partner while staying close to the core principles.
• Founded the design language system chapter, bringing consistency to 10+ platforms, reducing duplicated work and making features behave predictably.

Graëbert is a CAD software company behind ARES, an OEM CAD engine powering well-known design and drafting tools such as CorelCAD, DraftSight, and Onshape.

• Designed a modern and scalable window management system to transpose the desktop experience to their novel cloud-based app.
• Unified the visual language of the software across Windows, Mac, Linux, Android, iOS, and Web.

Savings United integrates coupon platforms into renowned media outlets like The Independent, WIRED and Newsweek.

• Built the design and communications team from scratch, setting up clear ways of working and giving the company the capability to produce high-quality product and marketing work in-house.
• Designed a scalable platform for international markets that balanced SEO requirements with regional behavior, making expansion across Europe, Latin America and Asia more effective.
• Led large-scale campaigns that improved revenue performance and gave partners an edge in competitive markets.

101° Macaco was a boutique agency trusted by major brands and known for experiences that bridged digital and real-world customer interactions.

• Led award-winning projects for global brands, shaping how they approached emerging digital channels and giving clients new ways to connect with their audiences.
• Designed and directed the development of Brazil’s first Coca-Cola Facebook app, opening the door for the brand’s early presence on social media platforms.
• Experimented with emerging technologies like augmented reality, geolocation and mixed-reality installations, shaping ideas that fed into future creative paths for our clients.

O Povo is the second-largest newspaper in the state.

There I contributed to the development of their first online news portal.

NOIX was a pioneer in designing and developing web applications for the public sector and e-commerce.

It was my first job in a digital design studio. I learned how to code and design accessible experiences.